It’s 2023. A year where industries are really beginning to feel the weight of employee shortages. This scarcity of skilled workers is affecting businesses across many sectors. Planes are grounded for lack of flight attendants, too few factory workers are causing supply issues along the entire chain. Businesses are facing unprecedented slowdowns and the result can be seen in many of their bottom lines.
Even the toughest of the tough — the construction equipment rental sector — is not immune to the effects of fewer employees. As employers, we at rentmas put a lot of energy into making sure our employees are happy in their roles. If someone isn’t satisfied with their job role, why not give them different tasks that they enjoy? There’s a good motive behind this philosophy…
Finding good people to hire in today’s employee shortages-dominated market is a challenge. And when you do find them, it’s best to do all that you can to keep them. This challenging job market actually works to the advantage of the employee, because they can be more selective with what they want in an employer, and job satisfaction is defined by them. If they’re not happy, they can easily find a different job with a competitive salary: the competition is willing to pay more to get those employees off your hands and into their own employee pool.
This story may be all too familiar for some of you — perhaps you’ve lost employees to competing companies in the last few years, or found yourself getting creative with redistributing tasks to keep your workers stimulated and happy in their day-to-day work. Many employers are going above and beyond in today’s market to stop the years of know-how and talent from walking out the door.
Is there a saving grace for the construction industry? Absolutely:
Meet the construction industry’s ‘golden buttress’
This is one of those glorious ‘a-ha!’ moments. The digitalization of the construction industry is filled with potential to keep the gears of construction rental companies cranking — especially considering the wave of employee shortages.
Consider this: in a single month, you have not one, but two employees that decide to leave. It’s a story we’ve heard this year from multiple companies in the construction equipment rental sector. You can redistribute responsibilities internally and maybe even take on some of the work yourself if you’re a small enough company, but the system is just not sustainable, and you’ll need to find support sooner rather than later.
Similar to ‘buttresses’, the architectural structures that have supported and held up some of the most magnificent buildings throughout history, online rental platforms can also uphold and strengthen your rental business, setting it up for low-intervention success. Different platforms operate in different ways — some are more focused on the end goal of profit, while others prioritize a common goal of success that is driven by collaboration between partners. It is the latter that we are referring to with the concept of ‘golden buttresses’.
Build, baby, build. Make your business grow. Meet rentmas.
rentmas is one of the few online construction rental platforms out there that has a clear goal of bringing construction industry players together, both big and small. The ‘together is better’ attitude is one that fosters collaboration and an easier workday for everyone involved. The idea of the company was thought up by its two owners: siblings that were raised in a family of construction equipment rental professionals.
Tens of years of studying how construction rentals happen is exactly what helped these young minds pinpoint where the industry could see some big improvements, which ultimately affects not only their beloved industry, but their futures, as well. And it was in plain sight: it’s in the rental process itself.
By employing an online rental portal like rentmas, much of the arduous tasks that current rental coordinators are carrying out can be given to rentmas’s intelligent portal design. This is one place where businesses can really save a lot of time that could be better spent dedicating to other developmental activities for your business.
Moving around your employees, re-delegating tasks — redefining the job task structure of your business can keep your staff stimulated and always growing, which is great for them and beneficial for you, too. Happy staff, more know-how, and broader skill sets. rentmas fills in the gaps of your rental coordination in a way that makes this all possible.
Why it works: a thoughtfully designed and fully digital construction equipment rental portal
rentmas makes its aim loud and clear, even when looking at its name: rent, of course, is a given, and then with the word ‘mas’ — Spanish for ‘more’ — spells out a simple message. Rent more.
So how exactly does it work? And how can rentmas help fill in the gaps in times of employee shortages?
This is why the term ‘golden buttress’ needs the ‘golden’ — rentmas is sort of like a superhero when it comes to heavy equipment rentals. It takes care of practically the entire rental procedure. Plus, it’s free.
All paperwork for both the machine owner and end-customer are handled by rentmas, as well as rental period organization, transport, rental costs and more. Always on the clock, ready to handle and organize incoming requests at any time of day, any day of the week. All machine owners need to do is accept or decline requests as they come. End customers have the luxury of easily finding machines near their project site, and then indicating any accessory attachments and transport needs they have.
With all that reinforcement, your company will remain on a powerful trajectory forward, with the dynamic ability to move your employees around in the way that suits them and helps your company grow. All while your rentals keep on flying out the door with minimal effort.
So — are you feeling as inspired by this ‘golden buttress’ as we are?
